Plan

To help fight childhood obesity through in-school presentations featuring television
celebrity Chef Jon Ashton; to educate children about the importance of healthy choices in the
lunchroom and beyond; to garner media coverage of the in-school programs as a way to further
communicate the importance of nutritious meals and snacks as a way to combat childhood
obesity.

Rinck Advertising worked with Family and Consumer Science teachers in northern and central
Maine to schedule school visits. Two school presentations were arranged in Auburn and Bucksport.

Result

Cabot Creamery® healthy food in-school presentations were attended by all three television network affiliates in both the Bangor and Portland media markets. That evening, the story blitzed the evening news on all 6 major television stations in the state. The story also received feature newspaper articles with color photos.