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Fit and Fresh PR
PlanTo assist MEDport, LLC in a national product launch of its Fit & Fresh products, food storage and transportation systems with innovative cooling systems. An integrated communications campaign promoted a fad-free healthy eating system for busy people on the go called “Getting Fresh with Chef Jon Ashton.” A kick-off school visit in Providence, Rhode Island – MEDport’s home base – included demonstrations of kid-friendly, healthy smoothies, snacks and wraps as well as free product give-aways. A tradeshow strategy at the International Home & Housewares Show in Chicago gained national distribution in Target, Kmart, Sears and Shaw’s Supermarkets. Both short and long lead media were pitched with free samples of the complete product line to key editors.ResultsThe Fit & Fresh campaign received a great response from the media including pick-up in the Boston Globe, Boston Herald, Wall Street Journal, Self, Parents, Family Fun and television appearances in key markets including Philadelphia, Chicago, Miami, Providence, Jacksonville, Phoenix, and Dallas and on Good Morning America. An affiliate strategy yielded great results with pick-up on 146 stations nationwide. |
Last year the Annual Media Value for Rinck clients totaled $10,813,405, creating 86,747,977 Total Impressions nationally. Our public relations clients realize an ROI anywhere from 29/1 to 73/1 to 194/1 and in some cases 819/1.
