Plan

To plan, coordinate and execute grand opening celebration events for the re-opening of the McDonald’s on St. John Street in Portland, the site of the oldest McDonald’s in Maine. Events included a Private Evening Reception for family and friends, a Ribbon Cutting and Grand Opening Ceremony, an Oldies Night, and Ronald McDonald himself visited the restaurant and the Barbara Bush Children’s Hospital. A 6-week sweepstakes “From St. John Street to St. John Island” was promoted in restaurant POS, bag stuffers, and radio remotes.

Results

In the first three days of the sweepstakes, more than 1,000 entries were received. The events created spectacles that increased guest counts while receiving coverage throughout the Portland media market. The St. John Street Grand Opening Plan was awarded “Best Grand Opening Plan for 2008” by the Boston Region McDonald’s Corporate Offices.