Plan

To promote the brand by creating a discovery adventure for children and adults. The tour focused on discovering the great taste of flavored milk, good nutrition and strong bones. An activities center allowed children to discover the science of taste and nutrition.

Result

The Discovery Tour helped create “Eureka!” moments at 4 events, where the promotional team made 65,000 brand impressions® and handed out over 16,100 Lehigh Valley flavored milks samples. The discovery stations kept consumers in Lehigh Valley branded areas for an average of 20 minutes, strengthening the overall brand impression.

In addition to the Discovery Tour, Rinck Advertising created a Discovery Tour Micro-site. This site included activities for kids, teachers, and parents as well as delicious recipes. The site was updated after each event with new photos driving web traffic for months after the tour completed.