To promote Lehigh Valley flavored milk in a fun and interactive tour. Coinciding with the 2004 presidential election, the tour encouraged kids and parents to vote for their favorite flavor of milk while learning about the United States election process.

Result

The "Shake the Vote" tour campaigned at three events. Which resulted in over 13,500 Brand Touches®, 9,555 individual samples handed out and 3,025 votes were cast by the public.