Plan

To increase consumer brand contact, introduce new products and promote sponsored events. Lehigh Valley Dairy Farms enjoys the top position among branded dairy products in the Greater Philadelphia, PA metro. The dairy asked Rinck Advertising to develop a comprehensive web presence, the dairy’s first effort on the Internet.

Rinck Advertising created a site plan, designed navigation and developed content in conjunction with SEO (Search Engine Optimization) procedures.

Result

Upon the launch of the new Lehigh Valley site, the visits  dramatically.

• The site yielded high quality consumer inquiries which Rinck staff facilitated
• The website provides a high quality brand interaction and an important new media element for Lehigh Valley Dairy Farms consumer communications.
• Originally launched in 2004, Rinck Advertising re-launched the website in 2006 to further increase its efficiency.