Plan

To reflect re-branding of Tuscan Dairy product packaging; to create an interactive experience for consumers; to act as a landing for digital ads; to feature and support television advertisements; to support distribution of digital coupons; to introduce new products; and to support its Skinny Cow brand.

In 2007, Tuscan Dairy began the phased introduction of new packaging designs, including a new logo and new labeling. Marketing efforts increased significantly in the New York City and New Jersey area to announce the new packages and rebranding.

Tuscan Dairy asked Rinck Adverting to design its first ever brand website to reflect the fun, vibrant, and upbeat image of the Tuscan Brand. The site launched June 23, 2007.

Tuscan wanted the website to feature and support other media, including television and as a landing for its first paid digital media banner ads.

Result

Launched June 23, 2007, the Tuscan website has yielded impressive results for site visits and digital coupon downloads.