Plan

Gorton's assigned Rinck Advertising the task of bringing their digital assets into alignment with current practices and standards and to enhance the brand along within the website. Gorton's wanted maximum interaction with brand from the Home Page to Exit with the goal of decreasing the Bounce rate, increasing time on site and pages viewed as baseline goals.

Result

Launched February 14, 2008, the Gorton's website has yielded impressive results in all measurable metrics.