Plan

Rinck developed a comprehensive national marketing program for the launch and support of the innovative Fit & Fresh container system. The launch included SEM, digital marketing, national print and traditional and digital Public Relations. The plan included a featured role for the great, personable celebrity chef, Jon Ashton.

Result

Rinck helped the brand secure national attention in the press, online with a highly targeted consumer segment. With the break of the national print advertising and a major trade show effort, Fit & Fresh secured critical national distribution in major retailers.