Favorite childhood game:
Past ones include rock climbing, whitewater canoeing, telemark skiing, playing baseball after age 30. Working on a new one for this decade.
I can play the violin.
Various knife wounds.
Have you ever Googled yourself?
Just finished. Also Yahoo, to get a healthy comparison.
Most passionate cause
My wife and kids, really.
Many around sports. Calvin and Jake’s first home runs, Sarah’s pitching 4 Championships for Hebron and adoption days for Amy and Isabella.
If you could invite any celebrity, living or dead, over for beers who would it be?
Gandhi. We would meditate looking at the beers as neither of us drink. And talk about how to change the world.
What gets you belly laughing?
OK, look. Nothing is funnier than a YouTube video of someone taking a shot to the groin. It just is. I’m not proud of that. I am giggling a little just writing this, though.
Dream travel destination:
Back to Hawaii!
Biggest lesson learned:
brand-building • direct response • Web strategy
media effectiveness • CPG strategy • TV and radio
Peter brings over thirty years of experience to client challenges. He’s worked at very large agencies and very small ones... and on the client side as well. He’s been an account executive, writer, creative director, media planner.
He’s skilled in brand building, direct response, Web strategy and media effectiveness. His broadcast portfolio includes over 250 television commercials and over 500 radio spots.
Peter brings long experience to the technical area of financial marketing and CPG strategy. Peter's past direct response work gives him a specific point-of-view on Internet marketing and ROI for clients.
In some ways, he’s seen it all for clients such as L.L.Bean, Harvey Windows, Lexmark, Borden’s, Unicel, Bangor Hydro, HP Hood, O’Cedar, Kings Island Amusement Park, the Scotia Prince, Standard, Sampson’s and Shaw’s Supermarkets, Mechanic Savings Bank, American Fletcher and Peoples Heritage Banks, Dexter Shoes, Maine Department of Transportation, Harriman Associates, Dean Foods, Gorton's Seafood and dozens more, big and little, well known nationally and well known locally.