Karly serves as Creative Director at Rinck Advertising where she has been making us look good since 2003. Throughout her career, she has crafted memorable, nationally award-winning integrated brand campaigns including print, television and digital properties for category leading brands including McDonald's, Gorton's Seafood, Dean Foods, Anheuser Busch, Green Mountain Coffee Roasters and American Beverage Corporation.
From the early days at Rinck, Karly championed the agency’s Brand Touch® methodology and developed key strategic thinking on ways to imbue digital properties with these critical tenets of branding. Today, Karly is one of four agency strategists who specializes in building category leading brand platforms.
Part brand strategist, part creative visionary, she is highly skilled in the areas of brand building, message hierarchy, graphic concept and design layout, campaign development, user interface, identity development and project management. In addition to building a talented creative team, Karly has played a lead role in the Digital Practice at Rinck Advertising. Karly was awarded numerous digital awards including the prestigious gold W3 Award as well as several gold Davey Awards for her design work consumer web sites including Gorton’s Seafood, Daily’s Cocktails and Little Hugs.
Karly holds a Bachelor of Arts degree in Advertising Design from Syracuse University. She is a member of the Advertising Club of Maine and lives in Auburn with her husband and daughter.