The Rinck Advertising Brand Touch^® experience takes the brand to the streets, causing interaction, not just trial.

Our staff are all “A-Teamers.” Energetic, enthusiastic, engaging. They reflect the very highest qualities of your brand and make certain your message moves through communities.

Brand Touch^® uses a variety of interactive tools, depending on the desired client outcome:

• Direct Salesmanship. Our staff receives training on the key brand/product points to deliver to consumers and are then encouraged to develop individual, creative methods to deliver that message in a dialog format.
• Giveaways. These free items are used as tools to create interaction with the team and cause dialog. Through this interaction, we reduce “snatch and grab” interactions and create more meaningful relationships.
• Surveys. Our success in developing surveys and receiving consumer feedback is entirely due to the interaction from the team. Surveys are gathered in several ways, from interviews with a giveaway prize attached to requests for data from the Rinck Team that are gathered with no strings attached.
• Sampling. Client products are prepared and sampled in innovative ways. Our “Backpack Teams” have received considerable notice for their work throughout New England in the beverage category.
• Mobile marketing vehicles.

Brand Touch^® is measured after the event through the following methods:

• Survey counts
• Giveaway entry counts
• Product sample counts
• Event attendance counts
• Traffic counts
• Post-event visits to web site
• Time of interaction counts
• Coupon redemption counts