Rinck Wins Two National Awards

Garelick Farms’ Advertising Campaign Created by Rinck Advertising Garners Two National IDFA Awards

The 2008 International Dairy Food Association (IDFA) Achieving Excellence Marketing Awards recognized Garelick Farms with two first place national awards.

From Local Farms took top honors for Best Overall Radio Ad and for Best Mixed Media Campaign in the category of Fluid Milk. Rinck Advertising of Auburn concepted, developed and produced the From Local Farms campaign for Garelick Farms to substantiate the dairy’s new marketing tagline From Local Farms to Local Families. Garelick Farms.

The annual International Dairy Foods Association (IDFA) awards honor the dairy industry's top marketing, public relations and advertising efforts. This year's competition featured more than 200 entries ranging from best new product to best school marketing campaign.

“This is a tremendous honor for us and for our client, Garelick Farms,” said Peter Rinck, President of Rinck Advertising. “The caliber of the national competition is impressive and it’s clear that Maine produces some of the most innovative work in the nation. The team at Rinck works very hard on behalf of our clients. I’m very proud of them.”

The From Local Farms integrated marketing campaign was developed using photos and taped interviews with the farmers who supply milk to Garelick Farms that were shot over the course of several weeks in spring of 2007. A total of nine radio spots were produced. The mixed media campaign included billboard and transit signage, radio spots, print advertising, POS materials,

“Remarkable stories were uncovered that brought an authentic, personal connection to the products of Garelick Farms that resonates with New England consumers,” stated Laura Davis, creative director at Rinck Advertising. “Each commercial aired only in the local area where it was recorded, creating an even closer bond.”

Garelick Farms, headquartered in Franklin, Massachusetts, is one of the largest dairies in the northeastern United States, with a proud tradition of providing quality dairy products to New Englanders since 1931. Garelick Farms offers a full line of quality dairy products, including fresh milk and cream, flavored milk, ice cream, sour cream, cottage cheese, and the nutrient-enriched Skim n’ More, fitmilk™ and kidsmilk ™.

The IDFA based in Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 530 companies representing a $100-billion a year industry.

Located in Auburn, Maine since 2001, Rinck Advertising is a full service marketing, promotion and public relations firm offering management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns. For more information, visit www.rinckadvertising.com or call 207-755-9470.