Rinck Advertising Named Agency of Record for Bedard

Rinck Advertising Named Agency of Record for Bedard

Auburn firm to provide marketing services for Bedard Pharmacies, Medical Equipment & Supplies retail store, and new Auburn location now under construction.

Auburn, Maine (March 7, 2011) – Rinck Advertising based in Auburn has been named the advertising and marketing agency of record for Bedard Healthcare and its three divisions – Bedard Pharmacy, Bedard Medical Equipment & Supplies, and Bedard Long Term Care Pharmacy.

“Rinck is truly pleased to have been selected by Bedard to collaborate with them on their marketing initiatives,” said Peter Rinck, President of Rinck Advertising. “We’re excited to represent this brand that has been serving the people of central Maine for more than 100 years.”

Bedard has two locations in Lewiston -  a pharmacy on College St. and a medical equipment and supplies store on Lisbon St. –  and is currently constructing a state of the art retail facility on Minot Avenue in Auburn. Scheduled to open early summer of 2011, the new building will house a pharmacy, the durable medical equipment retail store, the long-term care pharmacy and administrative offices. Only the Lisbon Street Medical Supply store will move to the new Auburn location. Bedard’s College Street Pharmacy is scheduled to remain open indefinitely.

“We're very pleased to be partnering with Rinck during this important time of growth and development for our company.” stated Annette Nadeau, Chief Financial Officer “We look forward to working with the Rinck team as we launch our new Auburn location to better serve the good people of central Maine."

Bedard has been locally owned and operated for more than 100 years. Founded as a small local pharmacy, Bedard has grown to a modern health care company that utilizes leading technology and employs nationally certified pharmacists and technicians. Delivery service for prescriptions, supplies and equipment is available. Bedard Pharmacy is located at 61 College Street, Lewiston. Bedard Medical Equipment & Supplies is located at 1125 Lisbon Street, Lewiston. For more information about Bedard Healthcare, including locations, store hours, products and services, visit www.bedardpharmacy.com or call toll free 1-866-623-3273.

Located in Auburn, Maine since 2001, Rinck Advertising is located on the sixth floor at Two Great Falls Plaza. Rinck Advertising is a full service marketing, promotion and public relations firm offering management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns.

The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include BlueWater Seafood, Dean Foods, Garelick Farms, Gorton’s Seafood, iParty, Maine McDonald’s Owner/Operator Association and Mechanics Savings Bank. For more information, visit www.rinckadvertising.com or call 207-755-9470.