Media Relations

The 4th Estate is a business, just like any other. Except it’s like no other.

• Its product lasts a very short time.
• Its product must be continuously renewed.
• A sensational product can be made to last.
• The product is influenced by numerous outside factors.

Gaining a keen understanding of the press, its wants and needs, are part of the public relations program Rinck Advertising brings to the clients we serve. Developing relationships early in project development yields enormous returns at the program launch.

Rinck Advertising brings opportunities to the program for senior management and staff to develop relationships with the media that last and create value for the organization.

When the reporter shows up looking for a story, it’s too late to know what to do next. Preparation must begin long before the opportunity presents itself to address the public through the media.

Rinck Advertising offers a one- or two-day facilitated session that includes:

• Practical tips on what to do and what not to do
• Real-world definitions of key media relations terms
• How to prepare for a media interview
• How to work with the press
• Your "rights" with the media
• Media interview traps to avoid
• How to prepare for a television and radio interview
• Do's and Don'ts for TV
• Interactive "on camera" television appearances in a live scenario
• Constructive critiques of performances

Contact Rinck Advertising for available training dates.