Earned Media

Quick Quiz:

1. True or False: A PR program is expensive.

2. Yes or No: “New Hire” press releases are a chore.

3. Our press releases rarely run because we’re too small or too big.

Earned media is just what it says it is: It’s earned through contact and negotiation with news media.

Rinck Advertising tracks the ROI of earned media placements. Using a formula considered extremely modest by industry standards, we have gained returns on public relations in a range of 12:1 up to 42:1, making every dollar spent an accountable investment. Those ratios look okay now. But add a few zeros and see what we can do for your company on even a modest investment.

With a comprehensive earned media program in place, we can make “New Hire” releases and “daily PR” automatic.

And we gain efficiencies in every aspect of your PR program. By knowing what the reporter or editor is looking for, we supply the answer rapidly and successfully.

A strategic Public Relations program can make an enormous difference in your business, from consumer products and services to B2B solutions, look to Rinck Advertising.