Why It Works
Brand Touch works in a variety of settings, from Web to sampling.
It works because specific kinds of people need to provide their peers with information. They become the go-to sources for information about anything and everything.
You only have to look at your own life experience to see how profoundly influential one or two people have been in so many of your purchase decisions. All it takes is one person saying that they like a product for reason A and you may change your brand preference forever.
We know. Because we have seen it in the field and the results reported in client sales and inquiries.